Profile photo for Joon Ro

Joon Ro

Assistant Professor

Office 402Q
Phone 504-314-7460
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Professor Joon Ro's research uses empirical models to evaluate the effectiveness of marketing strategies and make policy recommendations, especially in creative industries such as movies and video games. He works on problems like pricing - creating models of consumers' decision-making processes.

Professor Ro has a professional background as a Research Analyst for Samsung's Economic Research Institute in Korea.


  • Research and Analytics, Marketing Analytics


Distinguished Presenter

Professor Ro has given many invited talks at universities in the Netherlands, Turkey, and across the United States. He has also given multiple presentations at conferences including the Marketing Dynamics Conference and the UT Dallas Frontiers of Research in Marketing Science Conference.

Real-World Skills and Experience

Professor Ro knows programming languages C, Python, MATLAB, and R, and he is also skilled with Git, GNU/Linux, HTML, JavaScript, LaTeX, PowerShell, RegEx, and VBA. Students benefit from the perspective that comes from his expertise and his experience with the Samsung Economic Research Institute.

Global Perspective

To help prepare students for work in today's interconnected global landscape, Professor Ro draws on his background studying and working in Korea. He is also fluent in both Korean and English and has presented his research at both American and European institutions.

Education & Affiliations

  • PhD in Marketing, McCombs School of Business, University of Texas at Austin.
  • MS in Economics, University of Texas at Austin
  • MA in Economics, Sogang University
  • BA in English Literature and BA in Economics, Sogang University


Playing video games

Camping at national parks, especially Glacier