MANA Specializations | A. B. Freeman School of Business

MANA Specializations

In addition to gaining mastery of the skills needed to enter the in-demand field of analytics, the MANA program offers the opportunity to choose an area of specialization. Through electives offered by faculty in disciplines including accounting, energy, finance, management and marketing, students can choose to create a MANA program that meets their more specific academic and career goals.

Specialization in Energy Analytics

The energy industry is one of the world’s largest, with ample opportunities for those with the right skills and experiences. Students pursuing the specialization in energy will learn about the business of energy trading and finance including technical analysis, electronic trading algorithms, and the trading of energy derivatives. Freeman’s state-of-the-art trading floor gives students hands-on knowledge of what traders look for when making investment decisions. Graduates with this specialization are prepared for analytics careers at energy companies, energy-related investment and trading firms, and energy consulting companies.

Specialization in Finance and Accounting Analytics

Coursework in the MANA finance and accounting concentration explores topics including regression models, the practical application of financial theory, and accounting analytics through a combination of class formats, including real-world, team-based projects with sponsoring organizations. Students must complete a total of three courses, including at least one from each discipline. This specialization equips students with the tools to delve deep into challenges and opportunities companies face in corporate finance, asset management and other core business functional areas, and to use analytics to provide data-driven solutions.

Specialization in Marketing and Management Analytics

A specialization in marketing and management helps students understand the customer identification, acquisition and retention processes and the related management processes of both large and small organizations. Coursework includes topics such as marketing research, operations and supply chain management, organizational research, and social media and online marketing. Cases, experiential class activities, and discussions with industry professionals provide a necessary foundation for tomorrow's business leaders. Students must complete a total of three courses, including at least one from each discipline. This specialization is especially helpful for students who plan careers in customer-centric industries such as retailing, consulting and entrepreneurship.