Ukraine’s Entrepreneurship and the Resilience of Business During the War

The Tulane Freeman Ukrainian Speaker Series presents "Ukraine’s Entrepreneurship and the Resilience of Business During the War," a presentation by Nina Chala, professor, Department of Marketing and Business Management, National University of Kyiv-Mohyla Academy.

CV | LinkedIn

The frontline and partially occupied regions provided over 40% of Ukraine's GDP before the war, which has killed tens of thousands of civilians and destroyed vast amount of property and infrastructure. Out of 791 large-to-medium enterprises that were relocated according to public records, 617 have already started operations in new locations. Despite the war, the expectations of Ukrainian business are optimistic. 76% of surveyed entrepreneurs plan to expand their business in 2023. Of those, 28% plan to expand their geographical presence, 26 % plan to open new areas, 25 % plan to enter foreign markets and 21% plan to increase their number of employees. To support the resilience and development of Ukrainian businesses, key priorities include attracting foreign investments, European integration, harmonizing Ukrainian legislation with EU norms, combating the shadow economy, and digitalizing services, including customs clearance processes.  The war also changed the norms and expectations on social responsibility of private businesses in Ukraine. Many firms assisted their employees with evacuation, financial, psychological and legal support. Today, the social responsibility of the Ukrainian business is manifested in its contribution to the future victory.

This lecture is part of the Tulane Freeman Ukrainian Speaker Series (TFUSS). The series was established to promote the research and vision of Ukrainian scholars and educators as the country grapples with the effects of the Russian invasion. To learn more about TFUSS, please visit our website.