Inside the NHL’s Business Strategy

Sports Leadership Legends Panel

Event Date

Thursday, March 20, 2025 - 5:00pm

Location

Uptown Campus
Goldring/Woldenberg Business Complex
Room 470
7 McAlister Drive
New Orleans, LA 70118
Sports Leadership Legends Panel: Inside the NHL’s Business Strategy, featuring Ken Yaffe and Brian Jennings graphic

Join us for an exclusive panel discussion featuring two titans of sports management:

  • Ken Yaffe, Founder and President of Yaffe Sports Ventures & Co-Founder & Managing Partner, x+y Market Intelligence
  • Brian Jennings, Senior Executive Vice President & Chief Branding Officer of the NHL

With extensive knowledge in sports marketing, management, and branding, this event offers a unique opportunity to gain insider insights into the NHL’s business strategy. Our distinguished speakers will delve into the strategic planning, execution, and impact of the league’s marketing, content, and business operations.

Register Today!