Yi-Jen (Ian) Ho joined the Freeman School in 2023 from Penn State University, where he served as an assistant professor of Information Systems. He is interested in understanding the impacts of emerging information technologies. His current research focuses on location-based services and advertising, online platforms, and artificial intelligence. He applies various methods to obtain insights and identify causalities, including game-theoretic modeling, econometrics, randomized experiments, and machine learning. His research has appeared in premier business journals, including Information Systems Research and Production and Operations Management. He received the Gordon B. Davis Young Scholar Award in 2022 and the Nunamaker-Chen Dissertation Award in 2017 from the INFORMS Information Systems Society. His research has also earned best paper awards and nominations at major conferences, including INFORMS Information Systems and eBusiness Sections, WISE, and WeB. He has served as a special-issue senior editor at Production and Operations Management and as a cluster co-chair, associate editor, and program committee member for leading conferences. He holds a B.B.A. from the National Central University, an M.S. in Management Information Systems from the University of Arizona, and a Ph.D. in Information Systems from the University of California – Irvine.