Professor Mochon's research focuses on consumer behavior and decision making. He is interested in understanding how human biases inherent to people's decision making processes affect the choices and judgments they make. He has conducted research in domains such as online dating, health, financial decision making, subjective well-being and consumer perceptions of value. This research has been published in both leading marketing and psychology journals.

Professor Mochon is also interested in how new online tools affect the way people communicate with each other and with businesses. He teaches a course on social and online marketing which examines these issues. He has also conducted research on these topics and consulted with various online companies to help them apply insights from consumer behavior.