Eugina Leung

photo of Eugina Leung

Eugina Leung

  • Assistant Professor
Office Address
GWBC - Room 402S


Professor Leung's research explores the influence of technology on consumer judgment and how technology hinders identity-based consumption. She also investigates the role of language and culture in consumer response. Her work has been published in Journal of Marketing Research.

She received her PhD in marketing from Erasmus University in the Netherlands and served as a visiting research scholar at the University of Chicago and the University of Zurich. She holds a master's degree in economics from Universitat Pompeu Fabra in Spain and a bachelor's degree in business administration from Hong Kong University of Science and Technology.


  • Marketing Fundamentals

Education & Affiliations

  • PhD in Marketing, Rotterdam School of Management, Erasmus University
  • MS in Economics, Universitat Pompeu Fabra
  • BBA in Finance and Operations Management, Hong Kong University of Science and Technology
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