Hyung Sup (Zack) Bhan is an Assistant Professor of Marketing at Tulane University. He holds a PhD and an MBA in Marketing from Kellogg School of Management, Northwestern University, and a BBA from Korea University. Prior to his graduate studies, he worked as a loan officer and as a researcher in a South Korean development bank.
Professor Bhan’s research interests include customer value, social influence, and product unavailability. In his dissertation, he explores how intra-household interactions and product unavailability shape customer behavior in an apparel shopping environment.
- Research and Analytics
Education & Affiliations
- PhD, Kellogg School of Management, Northwestern University, 2018
- MBA, Kellogg School of Management, Northwestern University, 2012
- BBA, Korea University, 2006