Hyung Sup "Zack" Bhan
Assistant Professor
| Office | GWBC - 402M |
|---|---|
| Phone | 504-862-8077 |
| hbhan@tulane.edu | |
| CV | Download PDF |
Biography
Hyung Sup (Zack) Bhan is an Assistant Professor of Marketing at Tulane University. He holds a PhD and an MBA in Marketing from Kellogg School of Management, Northwestern University, and a BBA from Korea University. Before his graduate studies, he worked in a South Korean development bank. His primary research interests include customer value, social influence, and product unavailability in a multichannel retailing context. He teaches Marketing Research and Analytics and has received the Dean's Excellence in Teaching of Undergraduates Award.
Courses
Marketing Research and Analytics
Research
- Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach, Marketing Science (2023)
Education & Affiliations
PhD, Kellogg School of Management, Northwestern University, 2018
MBA, Kellogg School of Management, Northwestern University, 2012
BBA, Korea University, 2006