photo of Kalyan Rallabandi

Kalyan Rallabandi

Visiting Assistant Professor



Professor Rallabandi's research lies at the intersection of empirical industrial organization and quantitative marketing. It focuses on exploring the impact of digital and online marketing interventions, such as online sponsored advertising, on consumer behavior & decisions. While the substantive focus of his research is on the features of digital & online marketing he draws upon economics and behavioral literature to model the consumer behavior.


MKTG 4110 Marketing Research and Analytics

Education & Affiliations

Ph.D. in Management (Marketing), UCLA Anderson School of Management, 2022

M.A. Economics, University of Texas at Austin, 2015

PG Diploma in Economics, University of London, 2014

MBA, Indian Institute of Management Lucknow, 2011

Bachelors in Engineering, JNTU Hyderabad, 2004

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