Mita Sujan

photo of Mita Sujan

Mita Sujan

  • Professor
  • Malcolm Woldenberg Chair of Marketing
Office Address


Professor Mita Sujan serves as the Woldenberg Professor of Marketing in the Freeman School. She expands the Freeman School's influential networks across disciplines collaborating with faculty from across campus.

Professor Sujan's award-winning research has been published in the most prestigious journals in marketing and psychology and has garnered high citations and recognition by the academy. Her work has programmatically focused on the roles of emotion and cognition in decision making. Her current work is on motivating individuals to engage in healthy behaviors - specifically on how vulnerable consumers can be motivated to engage in preventive care. In this work, she collaborates with Tulane's Schools of Medicine, Public Health and Social Work.

She also draws on rich professional experiences in her teaching. Professor Sujan has worked in advertising, served as a consultant to advertising and marketing research companies, and served as an expert witness in cases on false advertising and brand name infringement.


  • Professor Sujan teaches Consumer Behavior at the MBA and undergraduate levels, exploring how consumers make judgments and choices in the marketplace and how organizations build brand equity.

Education & Affiliations

  • University of California, Los Angeles, Ph.D. in Management (Marketing)
  • Jamnalal Bajaj Institute, University of Mumbai, M.M.S. in Marketing
  • Lady Shri Ram College, Delhi University, B.A.
  • Affiliations
  • Journal of Marketing Research (Editorial Board)
  • Journal of Marketing (Editorial Board)
  • Journal of Consumer Psychology (Editorial Board and Associate Editor)
  • Marketing Letters (Editorial Board)
  • Association of Consumer Research
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