Zoe Lu

Biography

Dr. Lu is an assistant professor of marketing at the Freeman School of Business. She joins Tulane from the University of Wisconsin - Madison, where she earned her PhD in marketing with a minor in social psychology.

She has diverse research interests, covering pricing, promotion, product design, psychological ownership, social well-being, etc. Recently, she has been working on how to use machine learning techniques to analyze the impact of social media content on consumers' attitudes and perceptions. Prior to her doctoral studies, Dr. Lu mainly worked as a product marketing manager in the telecommunication industry, optimizing inbound and outbound marketing activities.

Research

• Are People More Selfish After Giving Gifts?
• How the Elicitation Method Impacts the Valuation of a Promotion
• The Teasing Effect
• Negative Hedonic Reactions toward Approaching Stimuli
• Unit Asking: A Method to Boost Donations and Beyond

Education & Affiliations

Ph.D. in Marketing, University of Wisconsin-Madison
M.S. in Business Administration, Shanghai Jiaotong University
B.Eng. in Civil Engineering, Shanghai Jiaotong University