Zoe Lu

Biography

Dr. Lu is an assistant professor of marketing at the Freeman School of Business. She joins Tulane from the University of Wisconsin - Madison, where she earned her PhD in marketing with a minor in social psychology.

She has diverse research interests, mainly in psychological ownership, promotion, and prosocial behaviors. Her research has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychological Science, Journal of Personality and Social Psychology, Journal of Behavioral Decision Making, and Tourism Management. Her findings have been highlighted by prominent national media outlets, including The Wall Street Journal, Harvard Business Review, and National Public Radio's Morning Edition.

Prior to her doctoral studies, Dr. Lu mainly worked as a product marketing manager in the telecommunication industry, optimizing inbound and outbound marketing activities.