photo of Zoe Lu

Zoe Lu

Assistant Professor

Office GWBC-402Q
Phone 504.865.6555
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Dr. Lu is an assistant professor of marketing at the Freeman School of Business. She joins Tulane from the University of Wisconsin - Madison, where she earned her PhD in marketing with a minor in social psychology.

She has diverse research interests, covering pricing, promotion, product design, psychological ownership, social well-being, etc. Recently, she has been working on how to use machine learning techniques to analyze the impact of social media content on consumers' attitudes and perceptions. Prior to her doctoral studies, Dr. Lu mainly worked as a product marketing manager in the telecommunication industry, optimizing inbound and outbound marketing activities.

Education & Affiliations

Ph.D. in Marketing, University of Wisconsin-Madison
M.S. in Business Administration, Shanghai Jiaotong University
B.Eng. in Civil Engineering, Shanghai Jiaotong University