Zoe Lu

Assistant Professor

Office GWBC-402Q
Phone 504.865.6555
Email ylu22@tulane.edu
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Dr. Lu is an assistant professor of marketing at the Freeman School of Business. She joins Tulane from the University of Wisconsin - Madison, where she earned her PhD in marketing with a minor in social psychology.

She has diverse research interests, mainly in pricing, promotion, and prosocial behaviors. Recently, she has been studying how to leverage the upsides of psychological ownership and how to mitigate the downsides of psychological ownership. 

Prior to her doctoral studies, Dr. Lu mainly worked as a product marketing manager in the telecommunication industry, optimizing inbound and outbound marketing activities.

Education & Affiliations

Ph.D. in Marketing, University of Wisconsin-Madison

M.S. in Business Administration, Shanghai Jiaotong University

B.Eng. in Civil Engineering, Shanghai Jiaotong University

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