Graduate Course Catalog
ACCN 6030 Financial Reporting I (3) - This is a concept-oriented course that introduces the intensive examination of financial reporting issues and financial statement categories, focusing on the asset side of the balance sheet.
ACCN 6040 Financial Reporting II (4) - This is a concept-oriented course that continues the intensive examination of financial reporting issues and financial statement categories begun in Financial Reporting I, focusing on the liability side of the balance sheet.
ACCN 6050 Accounting Measurement, Reporting, and Control (3) - This course introduces basic concepts underlying the measurement and reporting of a business’s economic activities, how to use this information to inform managerial decisions, and how accounting information is used as part of the managerial control system. The course is loosely divided into three topics: 1) The concepts and relationships underlying the income statement, balance sheet and statement of cash flows; 2) Using accounting information to make decisions about resource allocations and to evaluate the performance of firms, business units and managers; and 3) Using accounting information as part of an overall control system to ensure that the organization is meeting its goals. The course is intended as an introduction for individuals who will make business decisions, evaluate other firms, business units, or managers, or be evaluated themselves via accounting information.
ACCN 7100 Ethics in Accounting and Finance (3) -This course focuses on the practice of accounting and finance and what common sense morality (informed by philosophy, professional expectations, and peer conversation) says is ethical. Current ethical questions and controversies in the fields of accounting and finance are explored. Through class exercises, group discussions, presentations, lectures, and readings, students cultivate their own moral sense and improve their capacity for ethical decisions and conduct.
ACCN 7110 Auditing (3) - This course introduces students to the auditing profession with an emphasis on financial statement audits of public and private companies. Fundamental auditing concepts, including how auditors assess and respond to various types of risks, are studied to provide students with a conceptual understanding of audit procedures used in practice.
ACCN 7120 Advanced Financial Accounting (3) - Advanced and problem areas in financial accounting and reporting are examined. Topics include the equity method of reporting investments, accounting for mergers and acquisitions, consolidated financial statements, accounting for partnerships, foreign currency transactions, and accounting for governmental and other not-for-profit organizations.
ACCN 7130 Financial Statement Analysis (3) - This course provides an overview of the use of financial accounting information for evaluating past performance and predicting future performance of a company or division. Managerial incentives affecting various accounting and reporting policy choices are considered, as well as the related regulatory and ethical issues. While a significant part of the course centers on estimating the value of publicly-traded common stocks, the techniques covered in the course can be used in many other settings, such as credit analysis, management consulting, and auditing.
ACCN 7140 Advanced Managerial Accounting (3) - This course explores recent developments in managerial accounting theory and practice. The course features quantitative and qualitative approaches to collecting, analyzing, and transmitting cost, revenue, and profit data for internal planning and control, and it uses readings, problems, cases, and computer exercises.
ACCN 7150 Accounting Information Systems (3) - Concepts of accounting and computer systems are integrated to develop an understanding of accounting information systems. Through extensive use of computer systems, this course emphasizes the development, use, and maintenance of such systems.
ACCN 7170 Advanced Auditing (3) - Conceptual foundations to diverse means by which assurers improve the quality of information used by third parties for contracting purposes are explored. Emphasis is placed on credibility- and relevance-enhancement properties of assurers' services. Topics include the economics of assurance and attestation and concepts including independence, risk, evidence, and control.
ACCN 7200 Accounting Research (3) - This course teaches academic research skills in the accounting arena. It applies economics, finance theory, and quantitative methods to study the use of accounting information. Major topics include the evolution of accounting and finance, fundamental analysis, and practical applications of accounting analysis.
ACCN 7210 Energy Accounting and Valuation (3) - This course will cover the fundamentals of the upstream oil and natural gas exploration and production process (E&P or upstream) and the key financial decisions and metrics. The various operational steps and related financial decisions will be followed through to their ultimate impact to a public E&P company’s external financial statements. Students will be able to understand the immediate impact of various decisions on a company’s cash and non-cash financial performance which in turn lead to future financial and operational flexibility and success.
ACCN 7240 Forensic Accounting (3) - In the context of this course, “forensic” means “suitable for the courts.” The main areas of forensic accounting are the interpretation of financial statements, fraud, business valuation, and economic damages with specific topics including lost profits, personal injury, wrongful death, bankruptcy, divorce, lost value, embezzlement, graft, money laundering, and fraud investigation and prevention. This course will focus on the concepts and tools that extend the material covered in other accounting courses and will touch on many of the areas covered by the CPA exam.
ACCN 7270 Advanced Risk Analytics (3) - This course explores concepts of risk and uncertainty applied to the financial management of organizations in achieving business objectives and strategies. Emphasis is placed on the role of data-driven accounting measurement and reporting in the management of such risks.
ACCN 7280 Operational Risk Management (3) - This course is for students who want to start their own business, manage a department or even a whole firm. In the course, we study operational risk and examine how control systems can guard against these risks. We examine how to establish controls that will provide reasonable assurance that the organization will achieve its overall goals (i.e., strategy) in an effective and efficient manner. We specifically focus on employee control; we will explore different ways to use the control system to motivate employee effort and to direct this effort towards organizational success. In the course, students extensively analyze and discuss cases of real organizations.
ACCN 7290 Accounting Analytics (3) - This hands-on course exposes students to all aspects of the data analytics process, including issue identification, data preparation, data analysis, and the communication of results. The primary objective of this course is to integrate knowledge of accounting, business, and data analytics to provide evidence to help solve business problems. Students will improve their ability to communicate information clearly and persuasively using written, verbal, and visual communication strategies. Students will also develop and expand skills in computer-related technologies, using mostly accounting-based datasets, which support the analysis of the problem as well as the communication of the results.
ACCN 7420 Government and Not-for-Profit Accounting (3) - This course covers generally accepted accounting principles (GAAP) that govern the reporting of assets, liabilities, revenues, transfers, expenditures, gains, losses, and net assets of governmental and not-for-profit entities. Discussion of the theoretical underpinnings of GAAP, as well as the “disconnects” still present in governmental GAAP vs. “for profit” GAAP, will be included in this course.
ACCN 7550 Public Accounting Internship - The busy season internship is a full-time, paid internship with a major accounting firm in the spring semester. Typically, the internship takes place in the city and state in which the student plans to live and work. Students earn three graduate-level credit hours for the internship, which runs from approximately January 1 through April 15. Because this internship is full-time, students may not take coursework concurrent to the internship. Following completion of the internship, students return to campus for nine credit hours of intensive coursework until the end of May. The busy season internship provides students with a realistic introduction to the accounting profession. Since seniority in most CPA firms is primarily measured by the number of busy seasons worked, graduates who pursue the internship will have a professional advantage over students who graduated the previous May. Students should seek approval for ACCN 7550 from their MACCT faculty advisor.
ACCN 7560 Professional Accounting Internship - The corporate accounting internship lasts for at least 10 weeks and includes, but is not limited to, accounting-related functions in industry, banking, hospitals, government, not-for-profit, universities, CPA firms, or service organizations. The corporate internship can be part-time and may sometimes be a paid internship. The internship carries responsibilities above entry-level and involves the same difficulty of work and training that any new full-time hire experiences when entering a firm. The student and the firm agree on the schedule of hours, financial arrangements, and field supervision. Students should seek approval for ACCN 7560 from their MACCT faculty advisor.
LGST 7210 Business Law (3) - This course provides an overview of the laws that affect private business relationships, including contracts, torts, sales, negotiable instruments, secured transactions, principle-agency relationships, types of business organizations, antitrust, securities regulation, labor laws, administrative laws, and bankruptcy.
MCOM 6020 Business Communication (3) - This course is a blend of principles and practice, subject and skill. Students apply communication theories to relevant business situations to develop specific behaviors and skills. The successful manager must analyze communication situations, develop communication strategies, and demonstrate appropriate behavior leading to intelligent, flexible decisions. Specifically, students evaluate communication issues in both internal and external environments, and communicate orally and in writing both as an individual employee and as a member of a work group. In addition, the course examines corporate communication issues such as communication management, image, identity, reputation, and media relations.
MCOM 6130 Financial Communications (3) - Finance and accounting are disciplines that are pre-eminently quantitative, yet fundamentally rely on human interaction. This course arms finance and accounting students with the tools and knowledge of advanced communication principles, enabling them to deliver complicated financial information to various audiences in a way that fosters sound investment decisions. Through training in financial reporting in both written documents and in oral presentations, students will become an effective interface between the financial system and its stakeholders.
CDMA 6010 Career Development I (0) - Career Development I, tailored specifically to target the career development and management needs of MBA candidates, is designed to draw on students’ knowledge developed in previous professional experience or career education classes and to give them the confidence to launch and manage a job search strategy that will result in multiple offers. Graded on a pass/fail basis, this course begins during MBA orientation and is designed to provide students with the tools and information to identify professional career goals, define a career strategy, network their way into an organization, and ace the interview. Using the tools provided in this course, along with one-on-one career consulting in the Career Management Center, students will be able to master the seemingly complex task of finding that next important career opportunity.
CDMA 6020 Career Development II (0) - Career Development II, tailored specifically to target the career development and management needs of MBA candidates, builds on the knowledge students receive in CDMA 6010. Graded on a pass/fail basis, this course is designed to provide students with the tools and information to nail a case interview, respond to job offers, onboard into a company, make the most of mentoring, and understand their personal career legacy. Using the tools provided in this course along with one-on-one career consulting in the Career Management Center, students will be able to develop and manage their careers over the course of a lifetime.
CDMA 6030 Advanced Career Development and Management (0) - Advanced Career Development and Management is designed to draw on students' knowledge developed in previous career education classes and give them the confidence to launch and manage a job search strategy that will result in multiple offers. Students will practice presenting a case interview and explore how they can use their job search skills to build a lifelong career. Using the tools provided in this course along with one-on-one career consulting in the Career Management Center, students will be able to master the seemingly complex task of finding that next important career opportunity.
ENRG 6000 Introduction to Energy Finance (3) - This course introduces all aspects of the energy industry and energy finance across the spectrum of conventional and renewable sources and their end uses. This course provides the baseline for the Master of Management in Energy degree program. It covers all aspects of the fundamentals and business of energy production through transportation and ultimate consumption, including oil and gas, renewables, and electric power generation and distribution. Integral to the course are Friday field trips to energy facilities and plants including upstream production facilities, conventional, nuclear and renewable power generation facilities, as well as related energy transportation infrastructure. An online Excel skills course is a prerequisite to this class.
ENRG 7100 Energy Markets, Institutions, and Policy (3) - This course covers a range of energy-related topics including major challenges and policy issues facing the industry, history and structure of the industry, company profiles and strategies, energy economics, energy markets, energy regulation, energy technology, and sustainable development. Faculty associated with the Tulane Energy Institute will lecture on the history, structure, and economics of the energy sector and its importance in the growth of modern economies. The course also includes a series of presentations by industry participants including energy economists, sell-side analysts, industry regulators, upstream oil and gas operators, midstream and downstream participants, as well as representatives of the myriad companies that provide services to the direct participants.
ENRG 7110 Energy Modeling (3) - This course familiarizes students with the quantitative aspect of energy fundamentals and the use of computer modeling as a tool for analyzing and solving energy-related problems. It introduces company analysis, capital structure, valuation, and portfolio management. The course also acquaints students with the job roles of an equity analyst and the discipline of analyzing and forecasting a company’s financials. The goal of the course is to provide students with the skill set necessary to analyze a company, understand its business and performance from both qualitative and quantitative perspectives, value the company, and evaluate that value relative to a peer group. The oil and gas industry, specifically the exploration and production (E&P) subsector is used as a medium to give students tangible experience in company analysis and financial modeling. The course considers the subject matter from both top-down and bottom-up approaches. The course focuses on the E&P sector to introduce students to macro-analysis, industry analysis, peer analysis, and company analysis. Students learn how to analyze the qualitative aspects of analysis in terms of news flow of an industry and the individual companies within it, and the quantitative aspects of an industry, i.e., valuation techniques and relative value analysis. Excel and VBA are the primary computer tools employed in the course. Students are expected to develop proficiency in the use of Excel and VBA.
ENRG 7120 Energy Data Analysis (3) - This course emphasizes the analysis of different forms of quantitative data in energy markets, energy production, demand, and supply. The course introduces various interpretive analytic approaches, explores their uses, and guides students in applying them to energy data. The danger of using quantitative methods lies in the lack of fundamental understanding of the justification for the use of a procedure, how to use it correctly, and how to properly interpret results. This course addresses these pitfalls. The course covers the process of extracting meaning from data to support evaluation and decision making by using modern spreadsheet technology such as Microsoft Excel. The class explores data sets from Thomson Reuters and LIM and covers their key technical charting tools, employs statistical thinking to provide understanding of the variation in data, and draws insights into relationships that may exist among underlying factors. The course also covers the basics of cash flow analysis and introduces the elements of financial data interpretation.
ENRG 7130 Energy and Environmental Economics (3) - In this course, students apply analytical skills to solving problems in energy markets and environmental issues. Students will address business and public policy issues involved in the oil, natural gas, and electric industries including renewable and demand-side resources. Students will analyze capital-intensive investment decisions in an era of uncertainty using the At Risk modeling tool. This allows analysts to compute the probability of success of a large investment decision and to identify the key sources of risks that need to be mitigated. Students will study how negative externalities in energy industries are mitigated through regulations. Positive externalities are also studied from the network effects which are the basis of many platform companies. This course is designed to apply micro- and macro-economic principles used in the Chartered Financial Analyst (CFA) Level 1 exam.
ENRG 7200 Energy Fundamentals and Trading (3) - The course will cover the fundamentals of renewable and conventional energy production, transportation, processing, power, and the related marketing and trading activities. Structure of physical and financial markets, risk management practices, and portfolio modeling will be covered. The course will cover how the energy markets have evolved as more U.S. federal and local government incentives and mandates have increased the demand of renewable energy sources such as wind, solar, and biomass. The course will include interactive trading in the Freeman School's state-of-the-art trading room, which will focus on the futures market of the New York Mercantile Exchange (NYMEX) to test student-developed trading strategies, mark-to-market models, and risk management tactics used in today's fast-paced energy trading environment.
ENRG 7210 Energy Accounting and Valuation (3) - This course covers the fundamentals of the oil and natural gas exploration and production process (E&P or upstream) and the key financial decisions and metrics. The various operational steps and related financial decisions are followed through to their ultimate impact to a public E&P company’s external financial statements. Students are able to understand the immediate impact of various decisions on a company’s cash and non-cash financial performance which in turn lead to future financial and operational flexibility and success.
ENRG 7300 Advanced Energy Trading and Finance (3) - The course covers advanced energy trading techniques, including technical analysis, electronic trading algorithms, and the trading of energy derivatives. In addition, the course considers the use of energy derivatives in the area of energy finance, valuations, planning, credit and risk management, and interactive trading in the school’s state-of-the-art trading facility.
ENRG 7500 Energy Risk Management (3)– The course balances both the qualitative and the quantitative aspects of the risk in energy markets. The course begins with a broad qualitative look at risk scenarios. For a qualitative perspective, the course draws heavily from Foundations of Energy Risk Management (FERM) and from Managing Energy Risk (MER). For the quantitative aspects such as forwards, MR Models and options, the course relies primarily on Energy and Power Risk Management (EPRM) and Energy Risk (ERVM). Topics covered include the economic impacts of pricing and investment decisions in these industries, privatization of publicly-owned energy assets, regulation of monopolies and antitrust, the transportation and storage of energy commodities, and the economics of renewable energy sources. Major policy trends related to energy production and use, such as deregulation, climate change, and environmental impacts, are critically analyzed. The course focuses on risk management applications from the perspective of an energy company.
ENRG 7610 Energy Trading: Wholesale Electric Markets (3) - This course covers the fundamental concepts necessary to maintain and operate an efficient wholesale electric power market. Through in-class simulations, students will apply concepts from operations management, economics, risk management, and negotiations to manage physical and financial power portfolios. Lecture topics will include deregulation/industry segmentation, security constrained economic dispatch (including unit commitment and scheduling), locational marginal pricing, resource development (including traditional thermal and renewable resources), and contract negotiation. Instructor-led case studies will review historic successes and failures of deregulated energy firms. Successful completion of this course will provide students with a firm understanding of electric power market operations and portfolio management.
ENRG 7730 Energy Investment Banking (3) - Energy Investment Banking is intended for students who wish to be introduced to, to learn about, and to implement the concepts and methodologies of energy investment banking as currently practiced in the investment banking industry. It builds on the core finance topics covered in financial management. Corporate financial strategy will be covered in the context of capital raising alternatives available to actual E&P and oilfield services companies operating in the energy industry. Concepts and methods of valuing energy companies and analyzing, proposing, and completing financing for energy companies will be covered. The financings that will be examined and thoroughly discussed include initial public offerings, follow-on equity offerings, merger and acquisition engagements, long-term debt issuance, and strategic financial advisory services. Students will be required to develop, present, and discuss financing alternatives for selected companies operating in the energy space.
ENRG 7830 Energy Regulation (3) - This course focuses on the impact of regulations, and changes in regulations, across the energy spectra. It exposes students to various categories of federal and state regulation and touches on various interpretations of federal law based on the United States Constitution. It also examines various conventions used in determining the applicability of relevant agency interpretation, the use of administrative courts, and the proper use of eminent domain rulings regarding right-of-way disputes. The course is cross listed with the law school and co-taught by professors from both the law and business schools.
ENRG 7840 Energy Industry Projects (3) - Students work in teams on energy projects sponsored by faculty and energy industry executives. Each team is expected to analyze and research an energy industry issue and to prepare written project reports, presentations, or cases. The final project reports, presentations, and cases are evaluated by the project sponsors.
ENRG 7850 Renewables & Electric Power Markets (3) - This seminar-style course provides an in-depth analysis of the wholesale power markets and how the demand for renewables is changing the way the industry operates. Students will analyze key models used in the power sector. These include models of load forecasting, power dispatch with renewables, rate design, and regulatory strategies. Students will gain an understanding of the various ISO/RTO wholesale markets and how changing market rules affect wholesale market performance. Students will also research the current challenges and opportunities for sustainable development in energy use and present case studies in class.
ENRG 7860 Renewable Energy Project Development & Finance (3) - This seminar provides a practical introduction to the concepts and analytical frameworks currently utilized in project finance. The course will focus on the renewable energy sub-sector, which is the fastest-growing segment of project finance and is the area with the most numerous current investment opportunities. The course takes a hands-on approach, exposing students wherever possible to real-world investment scenarios and issues confronting practitioners in the sector.
ENRG 7870 Energy for Sustainable Development (3) - This course examines energy systems, renewable fuels and technologies, energy transitions, and behavioral and institutional barriers to achieving sustainable energy. It provides a survey of related topics including energy poverty, energy justice, and energy decision-making. The course provides a contemporary exploration of the economic, social, environmental, and policy issues raised by current systems of energy use. Emphasis is placed on the important issue of sustainability, the historical evolution of the world's energy systems, the principles underlying their use, and their present status and future prospects. Students will understand the fundamentals of energy related to physics, engineering, and economics; energy technologies; and opportunities in buildings, electricity, and transportation. Finally, students will gain an understanding of what it takes to achieve clean, affordable, sustainable energy.
FINE 6020 Analysis for Financial Management (3) - This course provides an introduction to the discipline of finance and gives students the tools they need to make capital budgeting decisions for firms. It begins with the study of the time value of money and how to value stocks and bonds. From there, it moves into capital budgeting techniques including net present value and internal rate of return. Students will learn how to evaluate an asset’s risk and expected return within the context of a portfolio, leading to the fundamentals of asset pricing theory. Cash flow analysis, inflation, and a firm’s cost of capital are all topics that are covered. The course concludes with a discussion of market efficiency and its implications. By the end of the course, students will be familiar with the basic tools used to analyze the investment and financing decisions made within firms.
FINE 6050 Corporate Finance (3) - This course examines the field of corporate finance. Initially the valuation of stocks and bonds and basic capital budgeting techniques are studied in detail. Options are then examined. The course then focuses on incorporating risk into the firm’s weighted average cost of capital and the cost of equity. The firm’s use of debt is then examined in detail, and then included in analyses of capital structure. Valuation is then taken up. The firm’s long term financing activities, that include raising debt, equity, preferred stock and convertible bonds, are examined. Though there are no formal prerequisites for this course, we will move very quickly through concepts relates to the time value of money and basic statistics.
FINE 6060 Economic Environment of Business (3) - This course focuses on the economic principles and knowledge necessary for effective enterprise management in the modern business environment. The course is divided into two modules, one focused on applied microeconomics, the other focused on the macroeconomic foundations of the U.S. and world economy. The microeconomic module applies the economic theory of the firm and consumer behavior to analyze household and firm behavior. Applications include market demand analysis and marketing strategy, production and cost efficiency, pricing, product quality and other competitive strategies. The macroeconomic module examines the U.S. and world economy in relation to national income, international trade, and patterns of investment. Topics include the determination of interest rates, inflation, investment, wage levels, real output growth, exchange rates, and international trade and investment patterns. Also included is a study of the role of financial and governmental institutions in domestic and world commerce.
FINE 6470 Managerial Economics (3) - The purpose of this course is to apply the economic theory of the firm and consumer behavior to management decision making. This involves the development of a conceptual framework to analyze household and firm decisions related to product and factor markets and the application of that framework to managerial decisions. Applications focus on market demand analysis and marketing strategy, production and cost efficiency, pricing, product quality and other competitive strategies, optimization under regulatory constraint, optimal employment decisions, and incentive structures. The applications are developed with cases and problems
FINE 7110 Investments (3) - The first half of this course takes students through an in-depth study of portfolio theory. The foundations of modern portfolio theory are rigorously developed and its principles are used to create mean/variance efficient portfolios. Students critically examine the assumptions of modern portfolio theory and its implications. Alternative multifactor pricing models including the Fama/French Three-Factor Model are also explored. The second half of the course focuses on fixed income analytics. Students learn how to price various types of fixed income securities and how to measure their interest rate risk. They learn how to hedge interest rate risk for fixed income portfolios, and how to incorporate call and conversion features into the price of a bond. Students learn how to derive implied forward interest rates, how to bootstrap a yield curve, and the implications of various theories of the term structure. Finally, students will have the opportunity to conduct an event study, learn the basics of options, and discuss how behavioral finance is changing the way asset pricing is viewed. Case studies will be used to learn how hedge funds, mutual funds, exchange-traded funds, and various other investment managers operate. Note: This course is a prerequisite for students who wish to apply for participation in Aaron Selber Jr. Course on Distressed Debt (FINE 7340) or Darwin Fenner Student-Managed Fund (FINE 7610), and a co-requisite for participation in Aaron Selber Jr. Course on Hedge Funds (FINE 7350).
FINE 7130 Advanced Financial Management (3) - This course builds on the topics covered in Financial Management. The course will cover advanced corporate finance theory and how one translates theory into financial decisions. Topics include firm capital structure, including Jensen’s free cash flow (moral hazard), pecking order (adverse selection), and agency conflicts between stockholders and bondholders; capital budgeting when financing considerations are included; external financing, including leasing and security issuance to the public; working capital management, including cash, credit, and inventory management; dividend policy and share repurchases; mergers and acquisitions; corporate governance; options valuation in the context of convertible bonds and warrants; the valuation of real options; and corporate risk management. Special topics such as international finance may also be covered.
FINE 7140 Venture Capital and Private Equity (3) -Entrepreneurial firms face financial issues that are significantly different from those facing established companies. This course focuses on analyzing the special finance issues faced by such companies and on the knowledge and tools needed by managers of these firms. Topics covered will include stages of venture capital development, start-up financing (venture capital, leasing, bank loans), financial management of rapidly growing firms, deal structuring for entrepreneurial firms, and financial distress issues and concerns. Initial public offerings will also be examined as a culminating event for entrepreneurial firms. The course also covers the broader topic of private equity. The course investigates why firms seek private rather than public equity and identifies differences between private and public equity investments. The recent trend of investment in emerging economies by private equity funds is also examined. Students will create a deal or pitch book as part of the class.
FINE 7160 Investments and Asset Pricing (3) - This course covers portfolio theory and practice, equity valuation (behavioral versus market efficiency), and asset pricing models. The course also provides an introduction to derivatives (futures and options) and discusses basic hedging.
FINE 7180 Financial Modeling (3) - This hands-on course focuses on the applications of quantitative models in finance. Course topics include: mathematical and computational models of stock price movements involving stochastic processes; applications of probability theory to portfolio risk analysis; modeling of cash flows and valuation; Monte Carlo simulation applied to both investments and cash flow modeling; applications of numerical optimization in finance; and use of Excel and Python for computation, statistics, and graphics in finance.
FINE 7210 Real Estate Planning Finance and Development (3) -This course focuses on the real estate development process including: land acquisition, zoning, environmental impacts, valuation, financing alternatives, risk assessment, construction, management, leasing, and sale. Real estate decision making under changing economic conditions, environmental expectations, and tax legislation is also discussed.
FINE 7250 Real Estate Industry Seminar (3) - This intensive seminar provides a “deep dive” into the real estate industry. It expands students’ understanding of the industry and helps students to appreciate that the industry’s dynamics are based on applications of finance & economics principles. The course is a combination of classroom instruction and intensive exploration of one real estate property through an experiential learning project.
FINE 7310 Cases in Real Estate (3) - This course explores the real estate development process in detail, from inception of an idea through construction completion and property management. Real-life case studies, group discussion, and lectures are the primary teaching methods. Student teams present development proposals at the conclusion of the course.
FINE 7340 Aaron Selber Jr. Course on Distressed Debt (3) - This course introduces students to the broader field of alternative investing through an in depth analysis of distressed debt investment opportunities. As part of the course, students will study a variety of applied case studies as well as relevant academic research papers on the subject. Leading practitioners in the alternative investment industry will visit the class as guest lecturers and mentors as students build their foundation of knowledge. Ultimately, students will work in teams to develop a pitch book that will analyze a distressed company and “pitch” an idea for investment in that company’s debt and/or equity through a variety of strategies that will be discussed during the course. Note: Students must apply for enrollment in this course.
FINE 7350 Aaron Selber Jr. Course on Hedge Funds (3) - This course introduces students to the broader field of alternative investing through an in-depth analysis of hedge fund investments. As part of the course, students will study a variety of applied case studies as well as relevant academic research papers on the subject. Leading practitioners in the hedge fund investment industry will visit the class as guest lecturers and mentors as students build their foundation of knowledge. Ultimately, students will work in teams to develop a prospectus for a hypothetical new hedge fund. Students will compete in a simulated conference to raise committed capital for their newly-created hedge fund. Note: Students must apply for enrollment in this course.
FINE 7360 Hospitality Real Estate Development (3) - The hospitality industry and the commercial real estate industry are inextricably linked. The cast of stakeholders associated with hospitality enterprises as they relate to real estate can be complex indeed. Real estate developers, owners, contractors, designers, asset managers, parent companies, management companies, and the vendors that support each of these parties represent only a small cross-section of the entities involved in this dynamic industry. This course puts students directly in the shoes of the hospitality developer–navigating a delicate path through market analysis, idea inception, investment and entitlement analysis, design and construction considerations, and developing and achieving an effective asset management strategy from an ownership perspective.
FINE 7370 Algorithmic Trading and Quantitative Strategies (3) - This course is an introduction to financial trading strategies based on methods of statistical arbitrage. Topics include methodologies related to high frequency data, momentum strategies, pairs trading, technical analysis, models of order book dynamics and multi-exchange order placement and routing and dynamic trade planning with feedback. Emphasis is on developing, automating and empirically evaluating the models that reflect the market and behavioral patterns. The course will be balanced between theory and practice with sufficient theory to understand practical applications. Although the methodologies could be applied to various financial markets, the course will mostly focus on stock and equity markets.
FINE 7450 Real Estate Financial Products and Incentives (3) - This course teaches students the sources of real estate finance with a focus on the policies, programs, and mechanics needed to build a foundation for success in the industry. The course is structured around both private and public debt and equity sources, including the underwriting that accompanies each, and the application of these sources to finance different project types, including market-rate and income-restricted for-sale housing, small rental, multi-family, mixed use, and commercial properties. The instructors utilize textbook readings, industry publications, and case studies from their own practices throughout the course.
FINE 7510 Econometrics and Forecasting (3) - This course covers advanced regression techniques. The basic regression model is reviewed in the first week, and then more advanced techniques are covered. Topics include testing the assumptions of the regression model, multicollinearity, serial correlation, heteroskedasticity, endogeneity, stability, instrument variables, binary variables, ARCH, forecasting, and basic time-series regression models for both stationary and nonstationary data.
FINE 7530 Equity Analysis/Burkenroad Reports (3) - In this course, students will review the fundamentals of equity valuation, including dividend discount and discounted cash flow models, rational analysis of performance, and evaluating future growth prospects. The course provides students with a valuable opportunity to gain hands-on experience in equity analysis by participating in Burkenroad Reports. Student analysts work in small teams, visiting company sites, meeting with top management, conducting financial analysis, and preparing an in-depth investment research report on selected under-followed companies in the region. Students also participate in a weekend analyst workshop and the annual Burkenroad Reports Investment Conference. Note: Students must apply for enrollment in this course.
FINE 7610 Darwin Fenner Student Managed Fund (3) - This course combines academic study with actual investing. As part of the course, students manage a small-cap portfolio of stocks for the University endowment. The following topics are discussed: market efficiency, abnormal returns, factor models, interpretation of multiple regression outputs, relative valuation applied to industry and company analysis, portfolio theory, portfolio performance evaluation, and portfolio mean-variance optimization. State-of-the-art academic research papers and classic writings that have significantly influenced equity investing are studied. The assigned readings focus on empirical evidence regarding security and portfolio risk and returns. Through reading and discussing research papers and classic writings, students develop a critical thinking process and build proprietary investment models. Using their models, students analyze the S&P 600 stocks in their assigned sector and give a buy, do not buy, hold, or sell recommendation on each stock. Students are also free to develop market-wide investment models to use across market sectors. Note: Students must apply for enrollment in this course.
FINE 7630 Equity Analysis/Freeman Reports (3) - Teams consisting of four students will create a sell side analyst report for a firm. This will include building a proforma model of the financial statements of a firm in Excel. The firms that are chosen will be in the energy industry or the financial industry. Students will have an opportunity to pose questions to management of the firms they cover. Students must attend a mandatory modeling weekend program run by an industry leader in such training. Burkenroad Reports does NOT serve as a substitute for this course.
FINE 7640 Valuation (3) - This course is designed to teach students the important elements of corporate valuation using discounted cash flow, comparables, and option techniques. The focus is on valuation methods that include various discounted cash flow models, adjusted present value, economic value added model, relative valuation, and real option valuation. Through case studies, students will learn to apply these valuation skills under different settings, such as evaluating new investment decisions, IPOs, mergers and acquisitions, divestitures, and LBOs. This class will also advance students’ knowledge on the latest academic research in corporate finance, and bridge the gap between academic studies and business practices. Problem-solving skills are emphasized throughout the course in keeping with the Freeman School’s “learning by doing” mission. Students will work on various cases and analyze real life companies.
FINE 7650 Fixed Income Analytics and Models (3) - This course will cover the following topics: (1) Surveys of markets (money market, fixed income, repos, federal funds), (2) Fixed income analytics (yield curves, term structure, spot and forward curves), (3) Models of term structure (such as Gauss X model, Nelson Siegel model), (4) Analytical models (1 factor, multi-factor), and (5) Credit derivatives (swaps, structured products, and credit derivatives).
FINE 7660 Risk Management and Applications to Financial Firms (3) - This course includes the key elements of classic corporate risk management and covers the pricing and use of derivative securities to manage corporate risk. Applications of the use of derivative securities to manage risk will have an emphasis on the use of derivative securities to manage the corporate risk of financial institutions. Business cases and simulations reinforce key concepts and focus on the practical application of risk management tools. This course is timely due to the recent Dodd-Frank Act and Basel 3. Topics will include Value-at risk (VaR), sensitivity analysis (and its connection to regulatory capital requirements), stress testing, and credit risk management. Students will complete an empirical project that will include a VaR Analysis Report utilizing stress testing.
FINE 7670 Risk Management and Applications to Energy Firms (3) - This course includes the key elements of classic corporate risk management and covers the pricing and use of derivative securities to manage corporate risk. Applications of the use of derivative securities to manage risk will have an emphasis on the use of derivative securities to manage the corporate risk of energy firms. Business cases and simulations reinforce key concepts and focus on the practical application of risk management tools. Topics will include derivatives pricing, hedging, volatility and correlation modeling, Value-at-Risk (VaR), and stress testing. Students will complete an empirical project using various risk management tools.
FINE 7900 Assessment of Program Learning (0) - During the spring semester, all MFIN students are required to take an assessment exam, which is administered by the Freeman School Graduate Programs Office. The exam is designed to measure the level of MFIN program content mastery, as defined by the assurance of learning standards set by the MFIN Curriculum Committee.
MGMT 6030 Strategic Management (3) - This course is designed to present strategic management from the point of view of the practicing general manager. It focuses on specific knowledge and skills that are required to understand strategy and the process by which it is developed in business organizations. It also provides information on the situation and context in which strategy is formed and implemented.
MGMT 6040 Business Ethics & Leadership (3) - This course concerns the ethical foundations of leadership in business and society. Students will gain an understanding of various academic perspectives on leadership, real-world examples of effective and ineffective leadership, and insights into their own leadership capabilities. The emphasis on ethics will include some moral philosophy, but will also involve the application of common sense morality to business leadership. This means that active student participation is essential in this course. The classroom experience will include much conversation, debate, disagreement, and dissent in response to provocative case studies, class exercises, and group projects.
MGMT 6060 Human Resource Management (3) - This course develops an understanding of how human resource management influences organizational success, how human resource strategy should align with the strategic goals of an organization, and the skills that general managers need in order to successfully manage human resources. This course will draw on economics, psychology, sociology, and legal issues to inform students about recruiting, selecting, training, placing, compensating, and managing employees in order to develop and maintain a highly committed and high performing workforce. Students will engage in a variety of exercises and projects which require the application of course material.
MGMT 6070 Strategic Consulting in Organizations (3) - Strategic consulting aims to prepare students for internal and external management consulting positions. Topics include industry analysis, consulting skills development, consultant-client relationships, stages of consulting (contracting, data collection and diagnosis, feedback and the decision to act, developing client commitment, implementation, results, and accountability), ethics of consulting, differences between internal and external consulting, understanding resistance, managing meetings, project management, and management of consulting firms.
MGMT 6080 Managing People in Organizations (3) - This course provides students with knowledge of the elements of individual, group, and organizational influences on behavior in organizations and the impact that behavior has on individual, group, and firm outcomes. It covers a range of issues and challenges including creating an environment for success, managing diversity, managing performance, motivating workers, understanding group processes, and making decisions. In doing so, this course exposes students to current thinking, strategies, and evidence-based best practices by incorporating perspectives of leading practitioners, consultants, and researchers in the field.
MGMT 6150 Global Business Projects (3) - This course provides an overview and some in-depth study of management at the executive level in a country outside of the United States. With a conceptual base in books, current articles and brief lectures, it tackles the most important issues and current situations for top level management doing business in another country. Direct experience for the students is provided through a team project developing and presenting a strategy for a global client.
MGMT 6160 New Venture Planning (3) - The primary objective of this elective course is to teach students to apply the skills learned in their functional area courses toward the goal of understanding entrepreneurship, becoming an entrepreneur, and launching a new venture. Working in teams, students learn to assess, plan, finance, launch, manage, and harvest a scalable, high-growth new venture.
MGMT 6270 Internship (1) - In this course, students will apply the intellectual capital obtained from coursework to a real business organization. The objectives of the course are to help the student integrate the concepts presented in separate functional area courses, to allow the student to experience how academic concepts are adapted to fit the realities of a particular business context, and to help the student understand how his or her academic training can help the organization. Note: MGMT 6270 does not count toward degree completion.
MGMT 6700 European Union-Global Leadership I (2) - Leaders in business organizations increasingly work globally and in multicultural environments. You may work regularly with customers, suppliers, and partners abroad, or as part of a globally dispersed cross-functional team, or as a manager on an international assignment. In all of these contexts, your effectiveness as a leader depends on how well you understand and are able to manage in a global context. This course has a regional focus on the European Union and includes an international business consulting project and an immersion experience in a major Western European city.
MGMT 6710 Latin America-Global Leadership II (2) - This course provides a basis for understanding the Latin American external business environment from a social, cultural, economic, and political perspective, as well as its effect on managerial decisions. General international business theory is covered with lectures, case studies, and readings focused primarily on the countries of Argentina, Brazil, Colombia, Mexico, and Venezuela. Effective people management is a key to organizational functioning and success in that region. Therefore, individual competencies required to be an effective manager in Latin America are also identified. Those managerial competencies are studied within four categories: leadership, attitudinal, motivational, and cross-cultural. A direct experience for students is also provided through an international business consulting project, and a trip to a major Latin American city.
MGMT 6720 Asia-Global Leadership III (3) - Competing internationally is no longer limited to large multinational corporations. The globalization of production and markets, the decline in barriers to trade, and the development of the internet, world wide web, and transportation technologies have allowed even small companies access to global markets and supply chains. The objective of this course is to examine ways to design a strategy for competing efficiently in global markets. In a given industry, what are the mechanisms for market entry? How can international opportunities be evaluated and understood? What are the factors underpinning the success of global competitors in a given industry? How do you redesign the value chain of the firm across the globe? How do you successfully enter foreign markets? This course has a regional focus on Asia and includes an international business consulting project and an immersion experience in Asia.
MGMT 7001 Entrepreneurial Hospitality Seminar (3) - This intensive seminar takes a deep dive into entrepreneurial hospitality and examines how hospitality is driving customer experience in a wide variety of industries, including technology, healthcare, financial services, and education. Companies are increasingly focused on hospitality as a mechanism to create market differentiation, build customer value, and provide a sustainable competitive advantage. This team-taught course provides a hands-on opportunity to learn from experts, entrepreneurs, and industry leaders.
MGMT 7010 Organizational Research Methods and Analytics (3) - This course is designed to develop students’ knowledge of the process and tools of organizational research, and students’ critical thinking and skills in regard to the conduct of such research. Importantly, this course will provide students with hands-on experience in planning research, analyzing individual level and organizational level data, and disseminating information and insights to possible decision-makers. The course will cover a range of topics including but not limited to ethics in organizational research, clarifying research questions and hypotheses, research design and sampling, measurement issues and survey design, data analysis and presentation, report writing, and research communication strategies. Learning in relation to these topics will be facilitated through lecture and discussion, case studies, experiential exercises/workshops, group projects, and student presentations.
MGMT 7100 Corporate and Cooperative Strategy (3) - This case-based course prepares students to make sound corporate strategy decisions. Corporate strategy involves defining the firm’s scope in terms of geography, markets, technology, and levels of integration. The desired changes in the scope can be achieved through several important tools of corporate strategy, including acquisitions, alliances, and internal development. The course takes an in-depth look at the strategic decisions that can maximize the value-creation potential of the M&A, alliances, and interorganizational networks. The course requirements include a term project that allows each student to focus on the aspects of corporate strategy that interest him or her the most.
MGMT 7110 Negotiations (3) - The behavioral processes and phenomena that are inherent in virtually all types of negotiations are explored. Emphasis is on systematic preparation of a negotiating strategy. In-class exercises, role plays, and simulations are used by students to test their strategies and tactics.
MGMT 7120 Competition and Strategy (3) - Analytical tools are presented for formulating competitive strategies. In-depth analysis of several industries and competitors is undertaken to help predict competitors’ behavior and future industry evolution. Additional considerations include how government, technology, and other environmental factors affect competition. This course also provides analytical approaches to examine the corporate strategies of diversified firms. The principal focus will be on high technology industries and services.
MGMT 7170 Healthcare Policy and Reform (3) - This elective will benefit students by giving them a foundation of knowledge in three key areas of focus on the United States healthcare system: access to care, cost of care, and quality of care. Students will gain an understanding of how the insurance industry, Medicare, and Medicaid evolved into what it is today, their purpose, and their role in the three key areas of the healthcare system. Students will also learn about the government's role in healthcare and the history of healthcare reform. Finally, students will be able to see how these lessons apply in the real world through a series of guest lectures from hospital administrators, insurance company executives, experienced physicians, and ex-government employees.
MGMT 7180 Innovation and Technology Commercialization (3) - This course is designed to teach students to develop models of innovation and apply innovation theory and practices from across a range of commercial size-scales—from small startup companies to intrapreneurial units within large, established companies. The twin poles of theory and practice are balanced through classroom lectures and experiential training. Weekly lectures furnish students with effective and portable theoretical frameworks for identifying, selecting, and executing opportunities for technological innovations in healthcare, energy, water, and the environment. In the experiential training component, students will apply their classroom learning to develop targeted, formal innovation and entrepreneurship business models. Completion of this course will supply students with intellectual groundwork and practical experience in advancing inventive technological ideas toward commercialization and ultimately public benefit. This course builds on the frameworks and case method teaching utilized in MGMT 7210 Management of Technology and Innovation, which is a recommended prerequisite.
MGMT 7210 Management of Technology and Innovation (3) - Maintaining or creating a competitive advantage requires innovation in process and product technologies. In many industries, top companies in one decade are struggling or absent in the next due to an inability to deal effectively with innovation development. In many cases, top companies fade from prominence due to an inability to anticipate or adjust to the introduction of disruptive technologies by other firms. In this course, frameworks and tools for managing technology advancement are introduced.
MGMT 7250 Strategic Human Resource Management (3) - This course develops an understanding of how human resource management influences organizational success, how human resource strategy should align with the strategic goals of an organization, and how general managers acquire the skills needed in order to successfully manage human resources. This course will draw on economics, psychology, sociology, and legal issues to inform students about recruiting, selecting, training, placing, compensating, and managing employees in order to develop and maintain a highly committed and high performing workforce. Students will engage in a variety of exercises and projects which require the application of course material.
MGMT 7320 Executive Leadership (3) - This course provides an opportunity to explore leadership from the point of view of a senior business executive. The starting point will be a set of leadership challenges that are currently faced by business executives. Examples include responding to a business crisis, leading an integration following a merger or acquisition, making a highly consequential strategic decision, implementing a workforce reduction, finding value from diversity and inclusiveness, creating a change in operating culture, accessing a new foreign market, and negotiating the sale of a company. Students will work in teams to develop a response to their assigned challenge. Students will present their response to the class and receive feedback from the professor, their peers, and executive leaders who have actually faced that specific situation. In addition, throughout the course, perspectives on leadership from research and academic frameworks are analyzed. This approach puts students “in the trenches” and develops a practical understanding of the functions of executive leaders.
MGSC 6020 Business Statistics and Models (3) - Methods for summarizing, analyzing, and making inferences from statistical data germane to management are learned. Topics include descriptive statistics, probability concepts, discrete and continuous probability distributions, sampling distributions, confidence intervals, hypothesis testing, simple and multiple regressions, and chi-squared tests. The methods are applied to management problems drawn from finance, marketing, accounting, operations management, human resources management, economics, and strategic planning.
MGSC 6090 Operations and Supply Chain Management (3) - The management of technology, people, and business processes presents one of the most critical challenges to business leaders. To achieve competitive advantage, managers must thoroughly understand the complex processes underlying the development, manufacture, and distribution of products as well as the creation and delivery of services. This course will expose students to topics and techniques related to operations, design, and management of supply chains by means of qualitative and quantitative techniques. The course material is applicable to a broad range of industries such as electronics, online services, insurance, healthcare, retail, fashion, automotive, manufacturing, and more. The topics covered include: process, capacity, inventory, revenue, supply chain, quality, and project management.
MGSC 7000 Business Analytics Practicum (3) - This course introduces business analytics. It involves three components: (1) an overview of business analytics, (2) introduction to tools for business analytics and (3) field trips to companies and follow-up sessions on how business analytics creates value in the real-world.
MGSC 7100 SQL Database Fundamentals and Business Intelligence (3) - This course is designed for the Master of Business Analytics program of the Freeman School. The effective use of data across firms to deliver fast and intelligent services presents one of the most critical challenges to today’s business leaders. This course is designed to introduce students to basic concepts and techniques in the theory, design, implementation and administration of relational databases. Topics to be covered include, the database design process, the entity-relationship (ER) model, normalization, queries in Structured Query Language (SQL), distributed and client-server databases, database administration, and big data analysis. We will build a database application as a completion project. This course focuses on the skills and concepts needed to design and query databases and therefore contribute to companies’ competitive positions.
MGSC 7310 Modeling and Analytics (3) - The widespread proliferation of IT-mediated economic activity generates a large amount of micro-level data about consumer, supplier, and competitor preferences. This has led to the emergence of a new form of competition based on the extensive use of analytics, experimentation, and fact-based decision-making. In nearly every industry, the competitive strategies that organizations are employing today rely extensively on data analysis to predict the consequences of alternative course of action, and to guide executive decision-making. This course provides a hands-on introduction to the concepts, methods, and processes of business analytics. Students will learn how to obtain and draw business inferences from data by asking the right questions and using the appropriate tools. Topics include data preparation, statistical tools, data mining, and the overall process of using analytics to solve business problems. Students will work with real-world business data and analytics software such as R. Students should also have a basic familiarity with elementary probability and be comfortable with basic data manipulation.
MGSC 7320 Advanced Spreadsheet Modeling (3) - This course covers the use of Microsoft Excel and the programming language Visual Basic for Applications (VBA) within Excel for obtaining, managing, and processing information. Example areas covered include (1) automatically producing customized mass emails and summary reports, (2) updating Excel databases with 100 or more sheets, (3) copying from a user’s workbook to a separate master workbook for analysis and returning solutions, and (4) solving a series of optimization models for various exchange rates. Most of the managerial problems used for illustration involve financial and operations applications. Illustrations from actual company projects demonstrate the power and versatility of course concepts. No prior exposure to VBA or any other programming language is required.
MGSC 7330: Business Statistics and Modeling with R (3) - This course introduces the foundations of business analytics. Topics include data collection and cleaning, descriptive statistics, probability concepts and distributions, confidence intervals, hypothesis testing, linear regressions, and simulation. Emphasis is placed on using R to collect, organize, and apply various analytical methods to data to make good decisions in complex decision-making situations.
MGSC 7340 Web Analytics (3) - This course will provide students an overview of web analytics so that they can measure business goals and find areas of improvement. Students will learn how to apply value measurements to the website, analyze user behavior and optimize the content for the best possible search engine ranking and conversion. In this course students will be given a comprehensive overview of key concepts, tools and techniques related to analysis of quantitative internet data to optimize websites and web marketing initiatives.
MGSC 7520 Advanced Modeling and Analytics (3) - This course intends (1) to expose students to advanced theories and techniques in business analytics and (2) to familiarize students with advanced tools and packages. The advanced theories and techniques will cover the following broad areas: data analytics (e.g., feature selection, imputation), model analytics (e.g., advanced models, model enhancement), and customer analytics (e.g., consumer survival, consumer choice, counting & timing) and other special topics. R and Python including their various packages are the main tools we use. We may cover other advanced techniques and tools depending on interest and time availability.
MGSC 7530 Advanced Data Management (3) - This advanced data and database management course covers the following topics: database design with entity-relationship (ER) model and relational data model; advanced Structured Query Language (SQL) with a focus on answering complex business questions; data normalization; data warehouse and data lake; SQL interface with cloud and big data (such as Hadoop, Hive, and Azure); and SQL interface with data analytics and machine learning. This course puts an emphasis on the advanced concepts and skills needed to manage data in cloud and big data environment and therefore contribute to companies’ data analytics strategy.
MGSC 7650 Applied Machine Learning (3) - Machine learning is a fast-growing field - more businesses are employing machine learning techniques to solve big data analytics problems. This course focuses on teaching learners a blend of machine learning techniques and application development. Students will learn how to identify an appropriate machine learning technique and how to apply the technique to a real-world business dataset. The emphasis will be on application of machine leaning technique rather than statistical theory behind the technique. By the end of the course, students will be able to develop an end-to-end interactive machine learning application using an enterprise technology platform.
MGSC 7870 Business Analytics Projects (3) - In this semester-long experiential learning course, students work in teams on various analytics projects sponsored by faculty and industry partners. Each team needs to apply analytics techniques and tools to real-world problems. In addition to gaining real-world experience, students develop communication, presentation and leadership skills pertinent to business analytics.
MKTG 6020 Marketing (3) - Successful marketing strategy is predicated on an appreciation of how consumers make decisions in the marketplace. This course provides an understanding of traditional, “rational” models of human reasoning. It also covers biases and counterintuitive processes that guide everyday judgments and choice. The class examines the role of information, emotions, social scripts, and the choice context in driving decisions in the real world. The purpose of this course is to inform future managers and consultants of how a thorough knowledge of consumers’ decision processes and resultant judgments and behaviors can be leveraged to build and sustain brand equity.
MKTG 7140 New Product Development in the Hospitality Industry (3) - This course teaches students the fundamentals of new product development and provides first-hand experiences through application. It provides an understanding of the design innovation process and a set of tools and experiences in finding and developing innovative solutions to address strategic business problems in any industry. Students explore creativity from an individual and team perspective as they identify innovation opportunities and develop and prototype potential solutions. Students examine the key concepts of the design innovation process and apply these concepts in a systematic way to the problem of crafting compelling and competitive offerings. The format of the course is a mixture of lecture, exercises, activities, guest speakers, and field work, drawing from the wealth of examples found in New Orleans and specifically in the New Orleans hospitality industry. The course incorporates a group project in which students design an innovative prototype or proof of concept for a new product or service.
MKTG 7250 Social Media and Online Marketing (3) - In this course, students will learn tools and frameworks to understand how companies can implement effective online and social media marketing campaigns. Using a mix of theoretical and practical exercises, students will learn to think about online tools from a marketing perspective. Following completion of this course, students should be able to 1) understand the different tools available for social media and online marketing, 2) help a company listen to and engage customers through online and social media, 3) use tools to measure and evaluate the effectiveness of online and social media campaigns, and 4) develop a comprehensive online and social media strategy.
MKTG 7280 Research and Analytics (3) - This quantitative course focuses on gathering, analyzing, and interpreting data about markets and customers. It is designed for managers who will be using market research so it is intended for students who wish to go into marketing management, consulting, and entrepreneurship. Students will learn about the types of marketing decision problems in which research information is most useful—problems of target market selection, new product or service introduction, customer retention, and pricing, among others. The learning objectives for the course include defining the decision problem and determining what information is needed, acquiring trustworthy and relevant data and judging its quality, and analyzing data to make certain types of marketing decisions.
MKTG 7290 Marketing Planning and Implementation (3) - This course focuses on the development of a marketing strategy based on principles, tools, and elements of multiple marketing disciplines. By addressing real business problems, it challenges students to take a manager's perspective and responsibilities in today's company. Emphasis is placed on strategy, analysis, and solving marketing problems using conceptual and quantitative tools utilized in marketing decision making. Students gain experience in the development of marketing plans and how marketing strategies contribute to profitability and growth.
TAXN 7100 Principles of Entity Taxation (3) - This course covers tax concepts as they affect corporations and partnerships. Starting with an understanding of what each form of doing business entails, the course examines how they determine taxable income and tax liability, and how they work on tax planning strategies. It will be taught in a lecture/discussion format with significant hands-on problem solving.
TAXN 7260 Taxation of Individuals (3) - The federal system of taxation, as it relates to individuals, is examined. The course uses a problem approach, wherein students analyze the facts presented and synthesize rules and concepts in arriving at a solution to individual tax problems. The course is "Code" (Internal Revenue Code) oriented, emphasizing the primary authorities that govern tax matters.
TAXN 7280 Research in Taxation (3) - Specialized methods of tax research and the use of tax materials are covered in this case course. Specific sections of the Internal Revenue Code are examined, including income taxation of individuals, estates, corporations, and partnerships. Note: Cross-listed with 4LAW 6710.
TAXN 7290 Taxation of Partnerships and S-Corporations (3) - Partnership tax topics include asset contributions, liability assumption, distributions, operations, transfer of partners’ interests, special allocations of tax attributes, partnership interests received for services, special basis adjustments, and analysis of the entity and aggregate approaches found in the law. Also included is a comprehensive study of the law of S-Corporations and how it compares to the law governing partnerships.