Biography
Chris Hydock is an Assistant Professor of Marketing at the Freeman School of Business and was recently named to the Marketing Science Institute (MSI) Young Scholar class of 2025. Professor Hydock teaches Advanced Marketing Strategy and has previously taught Marketing Fundamentals. His research spans the domains of brand activism, consumer reviews, behavior in queues, and retail pricing. He employs a variety of methods in his research, including secondary data, surveys, field studies and experiments. Professor Hydock’s research has been published in journals including the Journal of Consumer Research, Journal of Marketing, the Journal of Marketing Research, Management Science and the Journal of Public Policy and Marketing. His work on brand activism won the 2026 Thomas C. Kinnear/Journal of Public Policy & Marketing Award; he was previously a finalist for the Thomas C. Kinnear award (2024) as well as the and the Journal of Marketing Research Weitz-Winer-O’Dell Award (2025). He received his PhD from George Washington University and a BA from the University of Colorado. Prior to joining Tulane, professor Hydock was the Richard and Julie Hood Assistant Professor of Marketing at Cal Poly’s Orfalea College of Business, an assistant professor of research at Georgetown University’s McDonough School of Business, and worked for the Georgetown Institute for Consumer Research, sponsored by KPMG.
