Chris Hydock came to the Freeman School in 2023 from California Polytechnic State University, where he served as the Richard and Julie Hood Assistant Professor of Marketing. Prior to his time at Cal Poly, Hydock was an assistant professor of research at Georgetown University’s McDonough School of Business and worked with the Georgetown Institute for Consumer Research. At the Freeman School, Hydock will teach Advanced Marketing Strategy, and he has also previously taught Marketing Fundamentals. His research spans the domains of brand activism, consumer reviews, behavior in queues and retail pricing. He employs a variety of methods in his research, including secondary data, surveys, field studies and experiments. Hydock’s research has been published in journals including the Journal of Marketing, the Journal of Marketing Research, Management Science and the Journal of Public Policy and Marketing. He received his PhD from George Washington University and a BA from the University of Colorado.