photo of Mark Ratchford

Mark Ratchford

Professor of Practice

  • MBA Program Faculty Director
Office 402N
Phone 504-862-8028
Email mratchford@tulane.edu

Biography

Professor Ratchford serves as Faculty Director of the Full Time and Part Time MBA Programs. Prior to joining Freeman, Professor Ratchford spent eight years at the Owen Graduate School of Business at Vanderbilt University where he taught graduate-level courses in Marketing Strategy, New Product Development, and Marketing Channels. His research broadly focuses on how "boundedly rational" managers and consumers form judgments and make decisions. Research domains include inter-firm strategic alliance formation, financial investment decisions, choice deferral (the decision not to choose), asking for money, and new technology adoption.

Courses

Marketing Management (MKTG6020)

Marketing Fundamentals (MKTG3010)

Social and Online Marketing (MKTG4250)

Education & Affiliations

PhD in Marketing, Leeds School of Business, University of Colorado at Boulder

MBA, Simon School of Business, University of Rochester

BA in Economics, Virginia Tech University

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