Mark Ratchford

photo of Mark Ratchford

Mark Ratchford

  • Professor of Practice
  • MBA Program Faculty Director
Office Address


Professor Ratchford serves as Faculty Director of the Full Time and Part Time MBA Programs. Prior to joining Freeman, Professor Ratchford spent eight years at the Owen Graduate School of Business at Vanderbilt University where he taught graduate-level courses in Marketing Strategy, New Product Development, and Marketing Channels. His research broadly focuses on how "boundedly rational" managers and consumers form judgments and make decisions. Research domains include inter-firm strategic alliance formation, financial investment decisions, choice deferral (the decision not to choose), asking for money, and new technology adoption.


  • Marketing Management (MKTG6020)
  • Marketing Fundamentals (MKTG3010)
  • Social and Online Marketing (MKTG4250)


Education & Affiliations

  • PhD in Marketing, Leeds School of Business, University of Colorado at Boulder
  • MBA, Simon School of Business, University of Rochester
  • BA in Economics, Virginia Tech University
Back to top of page