Biography
Nicholas Herzog comes to the Freeman School from the University of Chicago’s Booth School of Business, where he recently earned a PhD in marketing. He teaches Marketing Fundamentals and primarily studies consumer financial decision-making. His recent research focuses on how consumers manage their credit cards, including how they monitor balances and determine payment amounts. In a second stream of research, he examines how people react to different ways of communicating moral values and beliefs. Across his projects, Herzog uses a variety of methods and data sources, including surveys, experiments, meta-analyses and observational data. He holds a master’s degree from the University of Chicago and a bachelor’s degree from the University of Wisconsin–Madison.
