Shuhua Sun | A. B. Freeman School of Business

Shuhua Sun

What problem is your work helping to solve?

My goal as a scholar and professor is to produce and disseminate knowledge that will help improve venture and organizational functions in increasingly dynamic and uncertain environments, while balancing work demands and human wellbeing. My primary approach to these goals is to develop deeper understandings of (1) the motivational self-regulation processes of managers, employees and entrepreneurs, (2) their agentic and proactive behaviors (e.g., innovation, job crafting, learning) and conditions (e.g., situational constraints) that can foster/hinder these behaviors, and (3) stress processes at work and during venture creation.

What solution are your working toward and why is it innovative?

In general, I address my research questions under a unified motivational self-regulation framework. Self-regulation theories address the self-directed, dynamic process through which people regulate their attention, emotion, and behavior to pursue their goals. Entrepreneurship and much human endeavor is a goal-directed, highly autonomous process, making a self-regulation framework particularly useful theoretical lens. Methodologically, I use longitudinal approaches such as experience sampling method, diary method, and multi-wave surveys in conducting empirical research.

What applications does your research have for Tulane entrepreneurs and the broader business community?

Entrepreneurs play a central role in new venture creation. Understanding their motivational self-regulation processes, their proactive behaviors, and stress processes can offer useful insights into the complex processes of new venture creation. Such understandings, for example, have implications for designing effective intervention programs for entrepreneurs and the broader business community.