Greater New Orleans Startup Index
Greater New Orleans Startup Index
A Greater New Orleans Startup Mapping Initiative
The GNO Startup Index Report Will Be Available Summer 2019
THE SURVEY IS NOW CLOSED
Due to the need for regional benchmarking for the startup and early stage economy, the Albert Lepage Center for Entrepreneurship and Innovation at Tulane University is conducting the 1st Annual Greater New Orleans Startup Index. This project is modeled off a similar initiative in Washington DC, during which DC-area firm Fosterly analyzed more than 32,000 data points to produce a summary report, which it provided free to the community. The Index report will be a collaborative effort with commentary and analysis provided by some of our region’s leading subject matter experts.
1. Build a diverse coalition of leaders, institutions, firms, and advocates who share our vision.
2. Execute a multi-year initiative to index and define our region’s unique innovation engine.
3. Use this index to benchmark against other regions and audit our progress.
4. Identify opportunities for transformative change and coordinate efforts to pursue them on a regional scale.
This research will help Greater New Orleans better understand its early stage economic landscape and supply tools to affect policy, attract investment, apply for grants, implement relevant programs, and measure success. Data supplied will be kept completely anonymous and will only be reported in aggregate.
- January 7, 2019: Response Window Opens
- February 15, 2019: Response Window Closes
- Late March 2019: Early results revealed at New Orleans Entrepreneur Week
- Summer 2019: Free report available for download & Report Release Event
To express interest in joining as a community partner, please complete this form.
Frequently Asked Questions
Q: What is the GNO Startup Index?
The GNO Startup Index is a community first initiative, led by the Albert Lepage Center for Entrepreneurship and Innovation at Tulane University to support the Greater New Orleans region in its planning efforts.
This project is modeled off similar work in Washington DC, during which DC-area firm Fosterly analyzed more than 32,000 data points to produce a summary report, which it provided free to the community. The Lepage center has engaged Fosterly to assist in replicating and customizing the initiative for our region.
Q: Why should a startup or entrepreneur complete a response?
Each response gets our community one step closer to a comprehensive understanding of what startups and early-stage companies need to be successful. The data serves as a tool to affect policy, apply for grants, implement relevant programs, and measure success.
Q: What is a GNO Startup Index community partner?
The GNO Startup Index is a coalition of community partners who help make the GNO Startup Index possible by publicizing the survey to their networks. We seek a broad base of community partners to cast the widest net possible.
Q: What do you mean by Greater New Orleans region?
For the purposes of this research, we are seeking company creators with businesses headquartered in the following Louisiana parishes: Orleans, Jefferson, Plaquemines, St. Bernard, St. Charles, St. James, St. John the Baptist, St. Tammany, Tangipahoa, and Washington.
Q: Who should complete the survey?
We seek to cast a wide net and will not screen respondents out of the survey, but due to the level of detail requested, we suggest that company founders fill out the survey themselves.
While we will filter responses for the Index report, some loose guidelines for eligible companies are:
- Located in the Greater New Orleans region
- ARR less than $60,000,000
- OR less than 5 years old
- OR self identifies as participating in the Greater New Orleans region’s entrepreneurship and innovation ecosystem
Q: How long does it take to complete a response?
The survey is dynamic and can expand or contract based on responses given. Most respondents report spending 20-30 minutes on the survey, so we recommend scheduling a chunk of time to support the Greater New Orleans region.
Q: Can I complete a GNO Startup Index response but not answer all of the questions?
Yes. While completion of all relevant questions to your business is tremendously beneficial for the data set and upcoming analysis, all questions related to human resources, funding, and revenue are optional.
Q: How will the data be used?
The data will serves as a tool to affect policy, attract investment, apply for grants, implement programs, and measure success.
Q: What platform is used to collect data?
This is a Tulane research initiative, which uses the University's Qualtrics survey software.
Q: Who has access to the data?
Tulane University is acting as the steward for this information. Data supplied will be kept secure and anonymous and will only be reported in aggregate.
Q: When will the report be available?
The report will be available Summer 2019.
Q: Who should I contact with questions about the GNO Startup Index?
Please direct any questions to Ann Marshall Tilton with Tulane's Lepage Center for Entrepreneurship and Innovation.
For media inquiries, please contact Ann Marshall Tilton at Tulane's Lepage Center for Entrepreneurship and Innovation. Please use #GNOStartupIndex on social media.