Greater New Orleans Startup Index | A. B. Freeman School of Business

Greater New Orleans Startup Index

Greater New Orleans Startup Index

A Greater New Orleans Startup Mapping Initiative 


#GNOStartupIndex Responses Open January 7 to February 15, 2019

TAKE THE SURVEY HERE

 

Due to the need for regional benchmarking for the startup and early stage economy, the Albert Lepage Center for Entrepreneurship and Innovation at Tulane University is conducting the 1st Annual Greater New Orleans Startup Index. This project is modeled off a similar initiative in Washington DC, during which DC-area firm Fosterly analyzed more than 32,000 data points to produce a summary report, which it provided free to the community. The Index report will be a collaborative effort with commentary and analysis provided by some of our region’s leading subject matter experts.

 

Why Participate

This research will help Greater New Orleans better understand its early stage economic landscape and supply tools to affect policy, attract investment, apply for grants, implement relevant programs, and measure success. Data supplied will be kept completely anonymous and will only be reported in aggregate. Companies that complete responses by January 25 will also be considered for founder and company spotlights in the #GNOStartupIndex report.

Respondent Rewards & Incentives

Rewards and incentives serve as an additional push to complete the survey. We encourage incentives and rewards providers to be creative with what you offer, but all must be designed to help the respondents grow their businesses in some capacity. Examples of incentives include review sessions with a subject matter expert in areas like legal, strategy, marketing, finance, HR...etc.

To offer a respondent reward or incentive, please e-mail Ann Marshall Tilton.

Timeline

  • January 7, 2019: Response Window Opens
  • January 8, 2019: Kick-off Party for Founders and Partners
  • February 15, 2019: Response Window Closes
  • Late March 2019: Early results revealed 
  • Early May 2019: Free report available for download & Report Release Event

Community Partners

Community Partners

 

To express interest in joining as a community partner, please complete this form.

Frequently Asked Questions

Q: What is the #GNOStartupIndex?

The GNO Startup Index is a community first initiative, led by the Albert Lepage Center for Entrepreneurship and Innovation at Tulane University to support the Greater New Orleans region in its planning efforts. 

This project is modeled off similar work in Washington DC, during which DC-area firm Fosterly analyzed more than 32,000 data points to produce a summary report, which it provided free to the community. The Lepage center has engaged Fosterly to assist in replicating and customizing the initiative for our region. 

Q: Why should a startup or entrepreneur complete a response?

Each response gets the community one step closer to a comprehensive understanding of what startups and early-stage companies need to be successful. The data will serves as a tool to affect policy, apply for grants, implement relevant programs, and measure success. 

Q: What is a #GNOStartupIndex community partner?

The GNO Startup Index is a coalition of community partners who help make the GNO Startup Index possible by publicizing the survey to their networks. We seek a broad base of community partners to cast the widest net possible. To express interest in joining as a community partner, please complete this form.

Q: What is an #GNOStartupIndex incentive or reward?

Rewards and incentives serve as an additional push to complete the survey. We encourage incentives and rewards providers to be creative with what you offer, but all must be designed to help the respondents grow their businesses in some capacity. Examples of incentives include review sessions with a subject matter expert in areas like legal, strategy, marketing, finance, HR...etc.   Incentive and reward providers are included in a special recognition section in the report and receive complimentary access to the founders happy hour/launch event and report release party. To become an incentive or reward partner, please email Ann Marshall Tilton

Q: What do you mean by Greater New Orleans region?

For the purposes of this research, we are seeking company creators with businesses headquartered in the following Louisiana parishes: Orleans, Jefferson, Plaquemines, St. Bernard, St. Charles, St. James, St. John the Baptist, St. Tammany, Tangipahoa, and Washington.

Q: Who should complete the survey?

We seek to cast a wide net and will not screen respondents out of the survey, but due to the level of detail requested, we suggest that company creators fill out the survey themselves. 

While we will filter responses for the Index report, some loose guidelines for eligible companies are:
- Located in the Greater New Orleans region
- ARR less than $60,000,000
- OR less than 5 years old
- OR self identifies as participating in the Greater New Orleans region’s entrepreneurship and innovation ecosystem

Q: How long does it take to complete a response?

The survey is dynamic and can expand or contact based on responses given. Most respondents report spending 20-30 minutes on the survey, so we recommend scheduling a chunk of time to support the Greater New Orleans region. 

Q: Can I complete a #GNOStartupIndex response but not answer all of the questions?

Yes. While completion of all relevant questions to your business is tremendously beneficial for the data set and upcoming analysis, all questions related to human resources, funding, and revenue are optional.

Q: How will the data be used?

The data will serves as a tool to affect policy, attract investment, apply for grants, implement programs, and measure success. 

Q: What platform is used to collect data?

This is a Tulane research initiative, which uses the University's Qualtrics survey software. 

Q: Who has access to the data?

Tulane University is acting as the steward for this information. Data supplied will be kept secure and anonymous and will only be reported in aggregate.

Q: When will the report be available?

The report will be available in May 2019.

Q: Who should I contact with questions about the #GNOStartupIndex?

Please direct any questions to Ann Marshall Tilton with Tulane's Lepage Center for Entrepreneurship and Innovation. 

Media Inquiries

For media inquiries, please contact Ann Marshall Tilton at Tulane's Lepage Center for Entrepreneurship and Innovation.