Professor Healey's research uses econometric methods to analyze how marketing affects firm performance. Specifically, he researches the reaction of financial markets to firm marketing communications, including firm social media content and sponsorship agreements. He is also interested in platform markets. Professor Healey's research has been accepted for publication by the International Journal of Research in Marketing.
Education & Affiliations
- 2015 Ph.D. (Marketing) University of Maryland- College Park
- 2007 MBA University of Florida
- 2006 MS (Management) University of Florida
- 2006 BA (Economics and Political Science) University of Florida