Seoungwoo Lee

photo of Seoungwoo Lee

Seoungwoo Lee

  • Assistant Professor
Office Address
GWBC - Room 402V


Professor Lee's research interests include mobile applications and platforms, crowdfunding and innovation, and loyalty programs. His work on managing the versioning decision over an app's lifetime has been published in Journal of Marketing and selected as a finalist for the 2022 Don Lehmann Award. His dissertation research received the ISMS Doctoral Dissertation Award, Shankar-Spiegel Best Dissertation Proposal Award, and WITS dissertation proposal award.


  • Marketing Fundamentals (MKTG3010)


Education & Affiliations

  • Ph.D. in Marketing (Minor in Economics), 2017, University of Maryland.
  • M.S. in Operations Research, 2010, Columbia University.
  • B.E. in Industrial Engineering, 2008, Korea University.
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